About Us

We are an ethnic wear apparel brand dedicated to promoting sustainability and eco-consciousness in the fashion industry. Our collection of sarees is thoughtfully curated to showcase the beauty and diversity of India's textile heritage and is made from natural fibres which not only offer a unique and beautiful look but also help to protect the environment.

We firmly believe that even small actions can have a significant impact, and we are dedicated to doing our part to make a positive difference. Together, we can make a real and lasting impact.

Do buy your favourite saree with us once and we guarantee that you would come back to us again!

 

CEO & Founder:

 

Kusum Kumari

After a successful 12-years career in the corporate world, I decided to pursue my passion to establish my own fashion brand to celebrate India's rich cultural heritage through one of its oldest and most popular women's wear, sarees. I am committed to creating a more beautiful and sustainable world through my brand.